*Justin* schreef op 22 januari 2013 13:38:
Onderstaande heb ik hier een maand geleden ook gepost op basis van vacatures die we gezien hebben. Vraag is niet of maar wanneer de TomTom fitness producten komen. Die komen er denk ik NAAST die met Nike.
TomTom Strengthens Fitness Product Unit In January 2011 at the CES trade show TomTom announced their first “sport“ product, co-developed with Nike and called the Nike+ SportWatch GPS. Two years later we were surprised that TomTom and Nike did not announce any new product in the sport and fitness category at CES 2013.
Does it mean the Dutch GPS maker is exiting this market? Certainly not. Indeed, TomTom is currently strengthening their team is this area. The Dutch company is in the process of hiring a number of employees for their Fitness PU (Product Unit) based in London as well as a director of marketing based in Amsterdam and a few product managers and sales people in the United States.
Based on our information, it does not seem either that TomTom want to part way with Nike. Their co-developed watch has attracted “significant sales“ in 2012 we were told. However one could believe that TomTom might be interested in launching some devices under its own brand.
Shall we expect a new device for the summer? Future will tell.